Case Study: Hospitality Banquet Linen Website and SEO

Whiteorchid Couture Sdn Bhd is a leading provider of high-quality hospitality and banquet linens, including table cloths, chair covers, and napkins for rental or purchase. Since 2012, the company has supplied convention centers, hotels, and hostels throughout Kuala Lumpur, Malaysia. To increase its digital presence, Whiteorchid Couture engaged our services to design a logo, develop a professional website and implement SEO strategies to boost online visibility for their hospitality and banquet linen rental business.

 

Project: Whiteorchid Couture Sdn. Bhd.

Industry: Banquet Linen & Event Supplies

Service Focus: Logo design, website design and SEO services

Business Nature: Whiteorchid Couture required an optimized website to showcase its banquet linen rental and purchase services. The primary objective was to present their product offerings clearly, highlight custom design options, and attract a diverse range of clients, from event planners to hospitality businesses.

The Challenge: As a startup, Whiteorchid Couture had no prior online presence. Building a digital identity from scratch requires significant effort and strategic planning. They also needed an effective SEO strategy to rank for vital industry-related keyphrase terms and attract potential clients from Google.

Website Launch Date: May 2024

SEO and Backlinks: Starting July 2024 (On-going Project)

SEO and Results:

The project started with intensive keyword research and on-page SEO optimization, specifically targeting rental services in KL. The focus was on driving local traffic for key rental-related searches.

• Keyword Rankings: Within two months, six targeted keywords achieved first-page rankings, including:

• • Banquet linen supplier KL

• • Table cloth rental KL

• • Table skirting rental KL

• • Chair cover rental KL

• • Dining chair cover rental KL

• • Table napkin rental KL

• Organic Traffic: The website now attracts over 70+ organic clicks per month from users searching for these service keywords. This growth was achieved entirely through SEO without any ad spend.
• Lead Generation: On average, Whiteorchid Couture receives 3-5 leads weekly from their website, ranging from rental inquiries to direct orders, contributing significantly to their business growth.

 

 

Our Approach

1. Logo Design: We started by understanding the client’s brand vision and target market. Our design team crafted a clean, sophisticated logo that encapsulated the elegance and professionalism Whiteorchid Couture wanted to project. The final design inspired by a gold orchid, which symbolizes luxury and sophistication. The brand’s commitment to timeless beauty and exclusivity is reflected through this visual identity.
2. Website Design: We created a modern, user-friendly website with a clean design that reflects Whiteorchid Couture’s premium quality. The site is designed to provide clear navigation through its product categories—table cloths, chair covers, and napkins—allowing potential clients to easily explore the services. Custom design options are prominently featured to showcase their expertise in catering to bespoke client needs.
3. SEO Strategy: Our SEO team implemented a comprehensive strategy, focusing on:
   • Keyword Research: Identifying the most relevant and high-traffic search terms in the hospitality linens rental industry.
   • On-Page SEO: Optimizing meta tags, headers, and content to align with target keywords.
   • Off-Page SEO: Emphasizing geo-specific keywords to attract businesses in Kuala Lumpur and surrounding regions and build backlinks to boost the ranking.

 

Client Testimonial

“I hired Kang Xiang to develop my company website and handle SEO. The website looks fantastic, achieved a Google 1st page ranking in less than 2 months, and I started receiving inquiries. Excellent job!” – View Google Reviews

 

 

Whiteorchid Couture’s new website, coupled with a targeted SEO strategy, significantly boosted their digital footprint. The company is now better positioned to capture leads and expand its client base in the competitive banquet linen rental market in Malaysia. This case exemplifies the impact of combining quality website design with a robust SEO foundation.

 

This hospitality website and SEO project highlights our commitment to making digitalisation more straightforward, faster, and more affordable for all business owners in Malaysia. This is our Google Partner certificate. If you want to hire an e-commerce website design service and get the RM1,500 Google ad credit rebate, contact us now.